HTML Emails are the fastest, most affordable, and direct form of marketing available.
As of 2018, there are about 124.5 billion business emails sent and received each day, while there are about 111.1 billion consumer emails sent and received each day. So, why is email marketing so popular?
Fast, Simple, Popular
74% OF CONSUMERS PREFER TO RECEIVE COMMERCIAL COMMUNICATIONS VIA EMAIL
Emails in general aren’t perceived to be intrusive, but an email marketing campaign that is personalised, or targeted to a customers particular interests or previous purchases will result in a deeper relationship, with increased trust between a brand and it’s customers.
Cost Effective Digital Marketing
66% OF CONSUMERS MAKE AN ONLINE PURCHASE AS A RESULT OF AN EMAIL MARKETING MESSAGE.
Email marketing provides the most direct method of communication with customers for conversion to sales, and customer retention. An effective email marketing strategy must cover every aspect of a campaign, including the use of subject lines, striking the right tone, engaging the customer with design, delivering value-added content, and social sharing.
EMAIL MARKETING HAS AN ROI OF 4,300%
One of the key advantages of email marketing is the relative affordability. It’s amazingly cost-effective. A professional email marketing campaign that is broadcast to a targeted database with a possible ROI of around 4,300% (according to the Direct Marketing Association), an email campaign can pay for itself.
Speed Of Delivery
91% OF CONSUMERS CHECK THEIR EMAILS ON A DAILY BASIS.
Although an effective email marketing campaign should be planned well in advance, an email can be designed, developed, and distributed within hours of inception. This quick turnaround time allows companies and brands to react to events that don’t fall into the traditional marketing plan.
How Does It Work?
If you have gone to the trouble of capturing your clients or customers email addresses, then you absolutely have to use them to stay in touch, increase loyalty, and generate sales. If you don’t have a database of customers, lists of targeted email addresses can be purchased from respectable suppliers. We do not supply data.
The email is sent to the database to appear as if it has come from an official client email address, and a comprehensive reporting system is instantly available to monitor the effectiveness of the campaign.