EMAIL MARKETING SERVICES

HTML Emails are the fastest, most affordable, and direct form of marketing available.

As of 2018 there were:

  • around 124.5 billion business emails sent and received each day,
  • around 111.1 billion consumer emails sent and received each day.
  • 3.7 billion global email users
  • an average ROI of 3,800 percent

So, why is email marketing so popular?

Fast, Simple, Popular

74% OF CONSUMERS PREFER TO RECEIVE COMMERCIAL COMMUNICATIONS VIA EMAIL

Emails in general aren’t perceived to be intrusive, but get it wrong and you can ruin what could have been a long-lasting relationship. An email marketing campaign that is engaging, personalised, or targeted to a customers particular interests or previous purchases will result in a deeper relationship, with increased trust between a brand and its customers.

Cost Effective Digital Marketing

66% OF CONSUMERS MAKE AN ONLINE PURCHASE AS A RESULT OF AN EMAIL MARKETING MESSAGE.

Email marketing provides the most direct method of communication with customers for conversion to sales, and customer retention. An effective email marketing strategy must cover every aspect of a campaign, including the use of subject lines, striking the right tone, engaging the customer with design, delivering value-added content, and social sharing.

Affordable

EMAIL MARKETING HAS AN ROI OF 4,300%

One of the key advantages of email marketing is the relative affordability. It’s amazingly cost-effective. A professional email marketing campaign that is broadcast to a targeted database with a possible ROI of around 4,300% (according to the Direct Marketing Association), an email campaign can pay for itself.

Speed Of Delivery

91% OF CONSUMERS CHECK THEIR EMAILS ON A DAILY BASIS.

Although an effective email marketing campaign should be planned well in advance, an email can be designed, developed, and distributed within hours of inception. This quick turnaround time allows companies and brands to react to events that don’t fall into the traditional marketing plan.

How Does It Work?

If you have gone to the trouble of capturing your clients or customers email addresses, then you absolutely have to use them to stay in touch, increase loyalty, and generate sales. If you don’t have a database of customers, lists of targeted email addresses can be purchased from respectable suppliers. We do not supply data.

The email is sent to the database to appear as if it has come from an official client email address, and a comprehensive reporting system is instantly available to monitor the effectiveness of the campaign.

The Highlights:

Once you’ve decided to integrate emails into your marketing strategy the real fun begins. We really enjoy helping our clients create interactive campaigns; from reaching out to current clients to using emails as a form of digital advertising to potential new customers.

Depending on your business needs we can help you expand your brand creating email campaigns that generate measurable results; we will report on email analytics, which means we know how effective a campaign has been, and we use those details to guide us on future emails.

A WARM WELCOME!

In 2018 welcome emails generated an 84.22% open rate with a 25.91% click-through rate; you can’t afford to miss out on opportunities like that!

GET IN TOUCH

If you have a project you’d like our help with, we’d be happy to talk!