ETHICAL MARKETING

Ethical marketing relies on a long-term strategy of continuing education, campaigning, and activism.

As of 2020:

  • 92% of Millennial consumers are more likely to buy products from ethical companies
  • 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles
  • 97% believe that brands need to be responsible for their own ethical use of technology
  • 94% saying that if brands don’t do it on their own, they would have no qualms about getting government to intervene and regulate

Ethical marketing isn’t a strategy; it’s a philosophy.

In Practice

Staying relevant in marketing is vital, especially now that brand transparency is a demand from the majority of consumers.

Our strategies will help you cultivate brand loyalty by aligning your organisational values with those of your ideal customers.

Our 5 Rules of Ethical Marketing

Be honest

Check your supply line

Cultivate engagement

Champion diversity

Be environmentally friendly

Two Arrows

Be Proactive

Checking with supply lines, championing diversity and being environmentally friendly can seem light daunting tasks but highlighting the ethical standard of your suppliers and within your own company can be beneficial. With these factors being increasingly important in the eye of your customers, now is the time to take action and be open and honest about it.

Be accountable

Don’t mislead or put people in a position where they will call you out on misinformation. With our marketing strategies we can help you keep to facts and positives; by telling people why they should want the service or product you provide we’ll help align your ethical stance with theirs. It’s never worth the risk of reputation to lie and your customers will appreciate honesty over misleading information.

How Does It Work?

Using our marketing tools to develop a sense of who is currently being influenced by the company, we will find out if any demographic is missing from this group, focusing on ethical consumer demographics; creating a new defined audience. We will also create several customer profiles to identify who the target market is, detailing the customer journey: Awareness of need, consideration research, analysis and comparison, purchase, loyalty and making crucial decisions in what platform would be the best to target the consumer, and creating adverts to target consumers at these different points in their consumer journey.

Identification:

We will also create several customer profiles to identify who the target market is, detailing the customer journey.

Be aware

Awareness of need, consideration research, analysis and comparison, purchase, loyalty and making crucial decisions in what platform would be the best to target the consumer, and creating adverts to target consumers at these different points in their consumer journey.

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GET IN TOUCH

If you have a project you’d like our help with, we’d be happy to talk!