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A prominent Google ranking will transform your business.
Search engine optimisation, or SEO for short, is the process of improving a website’s visibility to search engines and potential customers. The higher a website is listed on a search engine, the more traffic that website will receive.
As of 2018 there were:
- 160+ billion monthly Google searches
- 95.3% clicks for the top 4 results
- 51% searches with more than 4 words
So, why is SEO so important?
Search Engine Placement
The top three websites listed on a search engine results page will receive more than 60% of the traffic for that search term. Simple, right?
What isn’t simple however, is understanding the complex algorithms that the search engines use to provide the most relevant content to their users.
The three top search engines account for 99% of the whole market, but one search engine in particular dominates the industry with an incredible 89% of UK market share. This is why a prominent Google ranking can transform your business.
Google Tools
Google’s algorithms rely on more than 200 unique signals or “clues” to determine the ranking of websites for any particular search term, and they are constantly improving and upgrading them to improve their service.
Google provide a number of tools to help webmasters and web designers understand how they view a website, and we also use sophisticated website scanning software that will provide a comprehensive evaluation of a website’s performance, accessibility, and visibility to all search engines. This knowledge allows us to affect change and recommend improvements from the very 1st day of a search engine improvement strategy.
Cost Effective Results
SEO doesn’t have to be expensive, in fact the most effective actions are often the simplest to initiate.
Organic SEO, or the focus on the placement of your website on Google should be the most important marketing priority for any organisation that needs new business to expand and grow.
We offer a wide variety of search engine optimisation solutions that helps businesses obtain the best possible return on investment.
The Highlights:
We have over 10 years experience in optimising websites, not only for our clients, but also for our own successful online projects. We meticulously work through websites to ensure each page and image is correctly marked for optimum performance on search engines.
As part of our strategy, within our marketing services, we don’t rest on our laurels once the initial work has been done. We take the time to track search engine performance; to see who is searching for you or your services and, if necessary, continuously edit your site to make sure your brand is being seen.
As part of service we also provide analytics on site optimisation; we can tell you what pages perform the best, what pages require more work and offer solutions that are measurable.
