Social media can be a snappy, creative, and cost-effective way to reach your customers.
Depending on your business, social media might be the most valuable tool you can utilise when it comes to driving traffic towards your website, turning comments into conversions and building a brand with a good online presence.
Tone & Technique
Creating a social media campaign can be a little bit like trying to paint a picture of a specific place based on a long-forgotten memory. It can be difficult and take a while but once you get that paint on the page and see how it looks you can stand back one day and realise you’ve created a masterpiece! Social media isn’t a science, it’s an art, and we’re pretty good at painting.
Social media can be a completely free tool to reach potential customers, however, there are all sorts of ways you can ensure you’re getting the most out of it; paid advertising. We’re well acquainted with creating, running and reporting on ad campaigns on all social media platforms to make sure you reach your target audience.
Finding your target audience
A lot of work can go into finding your perfect audience:
Along with these basic rules, understanding and using analytics to target the right people at the right time is vital and something we love to do. It’s not always about how many people you can reach but reaching the right people and we can make sure views, comments and likes turn into conversions.